Our graphic history

The history of Amatller through its images

ADVERTISING POSTERS

Rêverie (1898)

Rêverie (1898)

Chocolate Amatller advertising poster. Edited by the brand in 1900 in commemoration of its centenary. Created from the work of the Czech painter, Alphonse Mucha, Rêverie (1898).

Rafael de Penagos (1914)

Rafael de Penagos (1914)

Advertising poster for the brand Luna by Chocolate Amatller. Created by Rafael de Penagos (1889-1954), it won the fourth prize of a poster competition organized by the brand in 1914.

Alphonse Mucha (1897)

Alphonse Mucha (1897)

Chocolate Amatller advertising poster. Published by the brand in 1899 and created from the work of the Czech painter Alphonse Mucha, Byzantine Heads. Brunette (1897).

Unknown author (1902)

Unknown author (1902)

Chocolate Amatller advertising poster. Edited by the brand in 1902. Unknown author.

Alphonse Mucha (1899)

Alphonse Mucha (1899)

Chocolate Amatller advertising poster. Published by the brand in 1901 and created from the work of the Czech painter Alphonse Mucha, Primrose (1899).

Josep Triadó (1914)

Josep Triadó (1914)

Chocolate Amatller advertising poster. Created by the Catalan artist Josep Triadó in its participation in the poster competition organized by the brand in 1914, and winner of the third prize.

The Japanese imagination fascinated the western world from the middle of the 19th century. It helped modernising the artistic movements in Europe that had the aim to change art perception with new ideas, forms and colours.

The influence they had on both our national and European artists is shown to us with everyday realities as illustrations in consumer products and advertising posters. This impact made their tastes change and revealed an exotic world of various formats.

Paul Chocarne-Moreau (1913)

Paul Chocarne-Moreau (1913)

Chocolate Amatller advertising poster. Edited by the brand in 1913. Created after the poster of the French artist Paul Chocarne-Moreau.

Chocolate Amatller

Chocolate Amatller

Chocolate Amatller advertising poster.

Chocolate Amatller

Chocolate Amatller

Chocolate Amatller advertising poster.

Chocolate Amatller

Chocolate Amatller

Chocolate Amatller advertising poster.

Joan Oliver (1934)

Joan Oliver (1934)

Chocolate Amatller poster created by Joan Oliver. Published on the back cover of the magazine D’Ací i d’Allà, in 1934.

Chocolate Amatller (1930)

Chocolate Amatller (1930)

Chocolate Amatller Advertising poster for Barcelona Gráfica magazine, 1930.

Josep Sala Tarragó (1930)

Josep Sala Tarragó (1930)

Advertising photo of Amatller brand, by Josep Sala Tarragó in 1930. Josep Sala studied painting at Llotja School, in Barcelona. He was a member of the Catalan Photographic Association and FAD, the Catalan Association for the Promotion of Arts and Design. From 1931, he began to collaborate with D’Ací i D’Allà, the magazine that represented the photographic modernity. Professional photographer of brands such as Jewelry Roca, Myrurgia or Amatller Chocolates, all his work presents an innovative character, managed to unite in his proposals commercial efficiency, beauty and sensuality, and convert each product into a poetic object.

The old Amatller factory

Factory engraving
Cocoa warehouse
Cocoa cleaning room
Toasting room
Mills room
Mixing room
Blenders
Refrigerating machine
Fridge
Unmolding room
Packaging

The old Amatller factory

In 1915 the Amatller factory produced approximately 11,000 kilos of chocolate a day, using cocoa from countries including Venezuela, Cuba, Ecuador (Guayaquil), the island of Bioko in Equatorial Guinea (formerly Fernando Poo) and Ceylon.

To cool the chocolate, the factory had two ice machines that made 4,000 kilos of ice per hour.

150 employees worked in the factory, in different sections: the warehouse of cocoa and other raw materials, the roasting room, the cocoa mill, the mixing and refining room, the blender and moulding machine, the wrapping machine, the cold room, and the lithographic and typographic section.

Coloured prints and calendars

Amatller Advertising collectable card. End 19th century.

Amatller Advertising collectable card. End 19th century.

Advertising Calendar Amatller Chocolate 1895.

Advertising Calendar Amatller Chocolate 1895.

Advertising Calendar Amatller Chocolate 1898.

Advertising Calendar Amatller Chocolate 1898.

Amatller Advertising collectable card. End 19th century.

Amatller Advertising collectable card. End 19th century.

Advertising Calendar Amatller Chocolate 1906.

Advertising Calendar Amatller Chocolate 1906.

Card from the collection “Mujeres Modernistas” (1885).

Card from the collection “Mujeres Modernistas” (1885).

Card from the collection “Mujeres Modernistas” illustrated by Gaspar Camps (1874 – 1942) and edited by Chocolate Amatller in 1885.

Advertising Calendar Amatller Chocolate 1898.

Advertising Calendar Amatller Chocolate 1898.

Advertising Calendar Amatller Chocolate 1901.

Advertising Calendar Amatller Chocolate 1901.

Amatller Advertising collectable card. End 19th century.

Amatller Advertising collectable card. End 19th century.

Amatller Advertising collectable card. End 19th century.

Amatller Advertising collectable card. End 19th century.

Amatller Advertising collectable card. End 19th century.

Amatller Advertising collectable card. End 19th century.

Set of 3 cards from the 36-card collection illustrated by Apel.les Mestres.

Set of 3 cards from the 36-card collection illustrated by Apel.les Mestres.

Set of 3 cards from the 36-card collection illustrated by Apel.les Mestres (1854 – 1936) for Chocolate Amatller.

Advertising Calendar Amatller Chocolate 1905.

Advertising Calendar Amatller Chocolate 1905.

Advertising Postcard with Barcelona Tram lines information. Year 1940.

Advertising Postcard with Barcelona Tram lines information. Year 1940.

Advertising collectable card illustrated by Lola Anglada (1893-1984)

Advertising collectable card illustrated by Lola Anglada (1893-1984)

Coloured print album “Album nº1”. (1950)

Coloured print album “Album nº1”. (1950)

Coloured print album “Album nº1”. One of the most popular albums of the brand, in 1950.

People and places that marked an era

Amatller House

Amatller House

Amatller house in Born (Barcelona)

Amatller house in Born (Barcelona)

Factory in Poblenou (Barcelona)

Factory in Poblenou (Barcelona)

Factory in Banyoles (Girona)

Factory in Banyoles (Girona)

Gabriel Amatller letter

Gabriel Amatller letter

Gabriel Amatller letter

Gabriel Amatller letter

Gabriel Amatller file

Gabriel Amatller file

Antoni Amatller bill

Antoni Amatller bill

Cartells guanyadors

Cartells guanyadors