THE BEAUTY OF CHOCOLATE AMATLLER ADVERTISING
In contrast to today, advertisers in the 19th Century has only a small range of options to reach out to the general public. Posters and the written press were the main methods that brands used to get their messages across. As well as advertising the chocolate, the resulting images also helped to popularise art, to reflect the society of the time and even to influence popular thinking. Chocolate Amatller created advertising posters for many decades, employing known artists such as Alphonse Mucha, Rafael de Penagos and JosepTriadó to illustrate them.
Chocolate Amatller advertising posters. From right to left: Alphonse Mucha 1899; Alphonse 1901; Paul Chocarne-Moreau ca.1910
To illustrate its posters, Amatller chose artists whose style and subject matter reflected the values of the time. In 1914 Amatller organised a poster competition, which was won by Rafael de Penagos for his posters that conveyed preciousness, sophistication, exoticism and refinement.
Images from the exhibition of the poster competition organised by ChocloateAmatller in 1914.Below: list of competition winners. The winning poster by Rafael de Penagos.
To illustrate its posters, Amatller chose artists whose style and subject matter reflected the values of the time. In 1914 Amatller organised a poster competition, which was won by Rafael de Penagos for his posters that conveyed preciousness, sophistication, exoticism and refinement.
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